WANIN International Rebrands Xin Stars Online as Xin Stars to Elevate Its Entertainment Portfolio

WANIN International officially rebranded its flagship brand, Xin Stars Online, as Xin Stars, marking an important step in the development of its pan-entertainment ecosystem. The brand renewal reflected Xin Stars’ evolution from an online game platform into a broader entertainment brand encompassing IP content, media production, community engagement, and offline experiences.

To celebrate the rebrand, WANIN launched a series of campaigns throughout July. Highlights included original lifestyle and entertainment content on the newly launched XinFun YouTube channel, exclusive LINE sticker packs, and an interactive pop-up event in Taipei’s Ximending district on July 11.

As Xin Stars expands into new forms of entertainment, WANIN continues to place both enjoyment and user trust at the center of the brand’s development. Drawing on its experience across the game business, film & TV entertainment, and payment solutions, WANIN integrates responsible gaming into its operations and platform governance. Through anti-fraud measures, account security mechanisms, and comprehensive risk controls, WANIN is committed to fostering a safer, healthier, and more trustworthy digital entertainment environment.